# LinkedIn video is the next stage for B2B. DC-area firms should get on it early.

- Link: https://cnmproductions.com/linkedin-video-b2b-dc-firms/
- Published: 2026-10-26T22:12:27-04:00
- Author: manage-system-user

_A major creator agency just bought a LinkedIn specialist. For consultants, contractors
and nonprofits around Washington, that is a signal to start filming._

Creator marketing grew up on consumer apps. Now it is moving into business-to-business.
[Marketing Dive](https://www.marketingdive.com/) reported that Billion Dollar Boy
Group bought an agency focused on LinkedIn, betting that B2B is creator marketing’s
next big wave and aiming to push the company past $100 million in revenue.

The logic is simple. Before a buyer signs with a consultant, a contractor or a nonprofit
partner, they look up the people. A short video of a founder explaining how they
work builds more trust than a page of credentials.

## Formats that work on LinkedIn

 * **The 60-second expert take.** One question your clients ask, answered plainly
   on camera.
 * **The short interview episode.** A 15 to 20 minute conversation with a client
   or partner, clipped into highlights.
 * **The client story.** A before-and-after told by the person who lived it.

> A short video of a founder explaining how they work builds more trust than a page
> of credentials.

## Record a season in one sitting

Most executives don’t have time to film every week. The answer is to batch. In one
session in CNM’s podcast studio and filming room, a leader can record several episodes
and a stack of short takes. Our team edits them into posts that can run for weeks.

Germantown is within easy reach of Rockville, Gaithersburg, Frederick and the District,
so a morning session fits around a normal workday.

### What this means for you

 * Put a face and a voice to your firm where B2B buyers already spend time.
 * Turn one studio session into weeks of LinkedIn posts.
 * Start before your competitors make it the norm.

Source: reporting from [Marketing Dive](https://www.marketingdive.com/), week of
Oct. 26, 2026. Analysis and ideas are CNM Productions’ own.

[Plan a shoot at CNM Productions](https://cnmproductions.com/contact/)