Banana Republic launched a TikTok series and E.l.f. runs its own entertainment arm. A recurring podcast or video series is the small-business version.
Big retailers are acting more like media companies. Marketing Dive reported that Banana Republic debuted a TikTok content series as part of Gap Inc.’s push into entertainment marketing. E.l.f. used its in-house entertainment arm to run a Halloween campaign built on Y2K nostalgia for Gen Z.
A series does something a single ad can’t. It gives people a reason to come back, and every episode is new content for your feeds, your newsletter and your website.
A series gives people a reason to come back. A single ad doesn’t.
Series ideas for local businesses
- A realtor’s neighborhood guide. One Montgomery County neighborhood per episode.
- A restaurant’s kitchen series. One dish, one story, three minutes.
- A nonprofit’s interview podcast. Volunteers and the people they serve, in their own words.
- A coach’s or consultant’s Q&A show. Real questions from clients, answered on camera.
Where CNM fits
CNM’s podcast studio and filming room are built for recurring shows. Record several episodes in one session, keep the same look every time, and let us handle editing. The same setup works for webinars and livestreams when you want to host your audience live.
What this means for you
- Pick one recurring format you can sustain.
- Record in batches to keep the schedule steady.
- Reuse every episode as clips, posts and email content.
Source: reporting from Marketing Dive, week of Oct. 26, 2026. Analysis and ideas are CNM Productions’ own.